26 November 2015

JEU FEDERER!

26 November 2015

The editorial opens with a lighthearted nod to an upcoming talk by Christoph Schmocker of the Roger Federation Foundation, but quickly pivots into a whimsical narrative about the trials of Nike tennis shoes—personified as “Nik” and “Nikey”—and their trusty racquet, “Willy.” The story unfolds with absurdity, depicting the duo’s claustrophobic ordeal in a dark, stuffy prison (a metaphor for a locker, presumably) before their dramatic rescue by a zipper’s “echoing above them.” The shoes’ banter—Nik’s claustrophobia, Nikey’s frustration with their sock situation, and their rivalry with “the zapato’s of RAFA”—adds humor while subtly referencing tennis culture and global events like Roland Garros.

The piece leans into playful dialogue, with the characters debating locations like Melbourne and New York, and even touching on the absurdity of customs officials and shopping sprees. Despite the farcical tone, the narrative retains a sense of camaraderie, as Nik and Nikey prepare for action with a rallying cry of “Laces tied… and we’re all SET for action!” The article closes with a wry acknowledgment of their impending